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While some of those lacked the insights and quantitative data you need for your analysis, I also came across a few gems that I definitely didn’t want to keep from you. But despite this growing investment in social advertising, 46 percent of B2B marketers say they’re unsure whether their channels have generated any revenue.

In the Software/Saa S industry, Ad Words drives, on average, 16% of all leads, 14% of all opportunities, and 11% of all revenue.

The declining impact as we get further down the funnel shows that companies in this industry still tend to use Ad Words as a top-of-the-funnel lead gen channel.

According to the data, Software/Saa S companies spend on average 4 to generate a lead.

However, with the ever-growing amount of content being produced every day, the lead generating powers of SEO might diminish.

When I was looking for useful cost per lead data, I stumbled upon dozens of articles on CPL and lead generation.

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This overview doesn’t show much difference between the industries, but it gives a nice indication of which industry is more expensive than others.

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