Thousands of people responded to Zuckerberg’s post with similar stories about meeting partners on Facebook, Cox said. People will be able to start a conversation with a potential match by commenting on one of their photos, but for safety reasons that Cox did not specify, the conversations will be text-only, he said.Facebook executives were quick to highlight other features for safety and privacy, noting that dating activity would not show up in Facebook’s centerpiece News Feed.We strive to make the EWN community a safe and welcoming space for all.EWN reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.Match, the owner of popular mobile dating app Tinder and Ok Cupid, calls itself the “global leader in dating” on its website.“But the initial functionality looks relatively basic compared to those offered by Match’s services, so the impact Facebook has on the dating space will be down to how well it executes in this area,” Cordwell said.However, “I’m sure it will make good use of the data Facebook has been able to collect about its users,” she added.Zuckerberg also said on Tuesday that Facebook was building a new privacy control called “clear history” to allow users to delete browsing history, similar to the option of clearing cookies in a browser.
IAC, Match Group’s parent company, dropped more than 15 percent.
Zuckerberg said Facebook was building the dating service with an emphasis on privacy, a sensitive subject for people who use online dating and for Facebook as the company reels from a scandal over its handling of personal information.
A dating service could increase the time people spend on Facebook and be a “big problem” for competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic Equities.
Pressing on it will take people to their dating profile if they have set one up.
The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages.