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The concept of Bizz is a relatively easy sell for current users: Set up a discrete profile for networking, all while continuing under the principle that anyone can match, but women alone can initiate contact.Unlike many other professional and social networks, which exist to connect you to people you know, Bizz’s mission is to introduce you to new contacts, with added protections like verified profiles.“Feminism wasn’t really at the top of my vocabulary,” says Wolfe.
But when Ashley asked an innocent question about work, Connor launched into a misogynistic rant in which he called her a “gold-digging whore.” Bumble’s response, a fiery blog post now known as the “Dear Connor” letter, quickly went viral.
“I read what people were saying about me, and I was sure I was done,” she says.
“I felt like a washed-up rag, the dirtiest, grossest person in the world.” But shortly after her move, she got a call from Andrey Andreev, the founder and CEO of social networking site Badoo, who wanted to know her plans.
Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble.
And now she’s applying a similarly high-energy, wide-net approach to marketing Bumble Bizz.
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The original dating service will be rebranded as Bumble Honey.