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Taco Bell plans to have a wider roll out of this functionality in the coming months.
In March 2005, the Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights.
The promotion was offered again for the 2016 World Series.
Taco Bell sponsors a promotion at home games for both the Portland Trail Blazers and the Cleveland Cavaliers in which everyone in attendance receives a coupon for a free Chalupa if the home team scores 100 points or more.
The company bought a sizable insurance policy for this gamble.
In 2007, Taco Bell offered the "Steal a Base, Steal a Taco" promotion—if any player from either team stole a base in the 2007 World Series the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized.
He took what he had learned and opened a new stand under the name of Taco-Tia in late 1951 or early 1952, which sold tacos.
Kermit Becky, a former Los Angeles police officer, bought the first Taco Bell franchise from Glen Bell in 1964, and located it in Torrance.
The company grew rapidly, and by 1967, the 100th restaurant opened at 400 South Brookhurst in Anaheim.
In 1968, its first franchise location east of the Mississippi River opened in Springfield, Ohio.
Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports.