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A dating service could increase the time people spend on Facebook and be a “big problem” for competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic Equities.Match, the owner of popular mobile dating app Tinder and Ok Cupid, calls itself the “global leader in dating” on its website.Potential matches will be recommended based on dating preferences, things in common and mutual friends, Facebook said in a statement.The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages.

But there were two buttons for “pass” and “interested.” The optional feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said.Before building Facebook, Zuckerberg created a website called Facemash that allowed people to choose the more attractive of two women.Zuckerberg, 33, has described the website as a school prank when he was young.Cox said he had been thinking about a Facebook dating feature since 2005, when he joined the company about a year after its founding.The company began seriously considering adding a dating service in 2016, when Zuckerberg posted on his Facebook page a photo of a couple who had met on the network, Cox said.

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A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app.

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